Skip to content
Marc Allington
Marc Allington

Your website should be found by people and AI. This one is built for both.

Most small business websites send no signals to AI answer engines. This one serves both audiences from launch.

Marc AllingtonMarc Allington · 6 min read

A website nobody finds brings you no enquiries. For years, being found meant one thing. Rank in Google. The rules changed. Now you have two audiences. Search engines, and AI answer engines like ChatGPT, Claude, Perplexity, and Google AI Overviews.

What you get

A publishing platform for you or your business. You get a fast website, a blog, a newsletter, an optional member community, and a built in AI assistant trained on your words. The foundation uses Next.js, React, Supabase, Cloudflare, and Vercel. Serious software products run on the same stack. You own the result. Your domain. Your data. Your audience.

At a glance

  • You get found in Google and cited by AI.

  • Your visitors chat with an AI version of you.

  • You own your audience, with a newsletter and members, not rented reach.

  • Twelve themes ship with dark mode.

  • Security and GDPR pages come ready.

Design and speed

Twelve themes ship, each with a different typeface and a light or dark mode. The theme loads before the first paint, so visitors see no flash of the wrong colours. Visitors switch themes when they want. You write in a rich editor. Upload images. Embed YouTube. Import Markdown from your old blog. Images load from a global CDN, so pages stay fast and score well on Core Web Vitals. Fast pages rank higher and keep readers on the page.

SEO done right

Search engines need structure to rank you. This site gives them structure. Each page ships a clean title, description, canonical URL, and Open Graph and Twitter cards. When an article has no cover image, the site builds a branded share image. Every article ships JSON-LD structured data. Article, Breadcrumb, and an Organization, Person, and WebSite entity graph. The sitemap, robots file, and full text RSS feed update on publish. Google Search Console and Bing verification connect on setup.

GEO, your AI advantage

A new practice sits next to SEO. GEO, generative engine optimisation. GEO gets your site named and linked inside AI answers. Few small business sites prepare for GEO. This one does. The robots file welcomes the main AI crawlers by name. GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and more. Your admin and private pages stay blocked. The site publishes an llms.txt file, following the llmstxt.org standard. The file gives language models a clean index of your content. You add questions and answers to an article. The site publishes them as FAQ structured data, the format answer engines lift word for word. Linked Organization and Person data tells AI systems who you are as an entity, beyond the text on one page. Ask an AI about your field, and the AI finds your site ready to quote.

The AI chatbot

Every site ships an AI assistant in the corner. Visitors talk to an AI version of you or your business. The assistant reads your published articles and a persona you write in the admin. So the assistant answers in your voice, from your facts. The assistant streams replies, runs on Claude, and matches your site theme and dark mode. Publish a new article, and the assistant learns the new content with no manual step. The assistant takes one safe action. When a visitor wants to meet, the assistant shows a short form. The visitor fills in their details. You get the request by email. Guardrails keep you safe. The assistant declines off topic questions. The assistant invents no prices and makes no promises. The assistant resists manipulation and shows a clear disclaimer. Each conversation costs cents. You set a hard spending cap. You pay for no second subscription.

Own your audience

Social platforms change their rules without warning and show your posts to fewer people. A direct audience protects you. You get a real newsletter. Visitors subscribe with double opt in. You send broadcasts on your schedule. You manage subscribers and export them to CSV. The newsletter runs on Resend, with managed unsubscribe built in. Readers create accounts, comment, and like your articles. You moderate with admin tools. You see views, top content, and subscriber growth in a simple analytics view. Every article you publish does three jobs. Ranks in search. Adds to what the AI assistant knows. Grows a list you own.

Secure and low cost

The unglamorous parts work properly. Row Level Security restricts data access inside the database. Cloudflare Turnstile blocks bots on every public form. Rate limits and content sanitisation stop abuse and injection. Your privacy, cookie, and terms pages edit from the admin. A cookie consent flow ships ready. Running costs stay low and predictable. The build sits on generous free and low cost tiers.

Who buys this

This fits people who publish, or know they should. Consultants. Coaches. Founders. Freelancers. Creators. Local businesses. Professionals building authority in a niche. You write helpful content. The platform turns each piece into search rankings, AI citations, an owned audience, and booked work.

Proof you check yourself

This website runs the platform you are reading about. The speed, the structured data, the assistant, and the newsletter ship to your site too. You check the claims here, on this page. The assistant in the corner is the live product. View the page source and read the structured data. Open the llms.txt file at the site root. Read the AI crawler list in the robots file. The build uses named tools and open standards like Schema.org and llmstxt.org. You verify the work, you do not take my word.

Cost and setup

I set up the site for you, on your domain, branded for your business, ready to publish. The setup runs fast, not over months. Pricing starts at £2000. I build each site to your requirements. The price covers a one off setup plus low monthly running costs. You add more features as you need them. Ask the assistant for a quote. I offer ongoing support.

Common questions

Do you need to be technical? No. You write. The platform handles the rest.

Want your old blog moved over? Import Markdown.

Who owns your data? You do. Domain, data, and subscriber list.

What are the monthly running costs? Low. The build targets free and low cost tiers.

Is your data safe and GDPR ready? Yes. Row Level Security, bot protection, and editable legal pages.

Start here

Every month you wait, AI answer engines cite someone else in your field. Start now, and you build this history before your competitors. Wait a year, and you begin from zero while they get quoted. Want a website found by people and AI? Open the chat in the corner now and ask the assistant to set up a call. The chat shows you the product working. Prefer email? Write to hello@marcallington.com. Build for the internet arriving now. Found by people. Cited by AI. Owned by you.

Comments

Sign in or create an account to join the conversation.

Be the first to comment.

Enjoyed this? Get new articles by email.

Subscribe